Getting Into Podcasting: Lessons Learned

[00:00:00] You're listening to Casual Talk Radio, where common sense is still the norm. Whether you're

[00:00:10] a new or long time listener, we appreciate you joining us today. Visit us at CasualTalkRadio.net

[00:00:17] and now here's your host, Lister. For topic I kind of went back and forth and I moved

[00:00:24] everything around. So my desk is now where my endeavors desk used to be in the endeavors desk.

[00:00:30] It's a smaller desk, I built a whole new desk. It's off in the corner. It's near the air

[00:00:35] conditioner. So this should hopefully minimize the noise but it's still going to reflect

[00:00:41] off walls. So I'm going to do the best I can to nullify that but some of it's outside of my control.

[00:00:46] I figured I wanted to I was going to talk about one of the books and I've got a book on Mary

[00:00:52] Will somewhere in the shipping. I got to find that. I was going to do that and then I decided, you

[00:00:57] know, maybe what I need to do is do a general informational that may be of interest to somebody

[00:01:04] listening possibly CasualTalkRadio.net welcome. My name is Lister. I'm your host and I will talk

[00:01:09] a little bit about podcasting because there may be some people that are interested. I'm going to tell

[00:01:15] you upfront. If you're trying to get into podcasting as a job, as a full scope job, I'm going to

[00:01:23] reality check you a little bit and say very few people can make it can be profitable doing it.

[00:01:31] Podcasting is one of those and this was a learning lesson for me. You've got to have a passion

[00:01:36] for it. Number one, you've got to be willing to grow with it. Number two, and it's going to cost

[00:01:42] money out of pocket. Number three, you'll see where there's all these different services and I've

[00:01:47] used some of them where they offer a free podcast and they are legitimately free. What they're not

[00:01:52] telling you is all the other things that go into it right now, you can record a podcast on your phone.

[00:01:58] So I used to use a host and it offered that ability download the app and you can record your

[00:02:03] podcast just with your phone. Lister doesn't use a phone but if you did, you could record it with your

[00:02:08] phone. I personally think it's crap quality which goes to level two is you have to have a certain

[00:02:16] expectation of quality of your show. You have to have you don't have to have a single topic but

[00:02:22] you have to have a direction with your topics when you're going to go into whatever topic, you got

[00:02:25] to have a direction. When I say direction, I mean a lot of times I'll see podcasters and they'll say

[00:02:32] I'm going to create a cooking show. Sure, nothing wrong with the cooking show just understand at some

[00:02:37] point you're going to run out of things to cook right. So you have to get creative. Well maybe

[00:02:42] you talk around cooking and you talk around things like cooking after or cleaning after cooking

[00:02:47] as an example. I learned a trick years ago around hot plates and that kind of thing for simple

[00:02:54] cleanup and when I showed it to somebody, they were kind of disgusted but the truth is doing it that

[00:02:59] way for a hot plate is actually it's actually better than stripping off all the different

[00:03:05] protectants and everything that's on your pants and everything. So I don't do like the aggressive

[00:03:09] soap and the brillo pat, you know because what you're doing is you're damaging them

[00:03:15] and the other technique that I use keeps it protected but still cleans it enough knowing that's

[00:03:20] going to be used again. So techniques that you've learned, I have recipes that will go to the grave

[00:03:27] with me and there have been some people literally pissed off because once they eat it, they realize

[00:03:31] that life's the best cook they've ever experienced. That it is what it is and we used to be in a world

[00:03:37] where women liked men make a cook that's long gone, you know now they like I don't even know what

[00:03:41] they like. I can't even say other than the skinny jeans garbage but we're past that world, you know

[00:03:47] but when if they try one of my select dishes because you know there are people that may be listening

[00:03:53] that understand nobody cooks a better breakfast than lister number one number two the peoples dump

[00:03:58] cake nobody touches it even the person who originated it in my mind who said this is what it is

[00:04:05] and I took it and I perfected it and then that you know it's like no I'm not going to give you

[00:04:10] the recipe of how I perfected it. Why would I do such a thing? It should die, it should go to the grave

[00:04:13] with me that's the way it's supposed to be these great recipes should live on in infamy but not

[00:04:19] exposed. There's too much of exposed. I digress. My point is if you're gonna start a podcast,

[00:04:26] you've got to have direction with your content and that doesn't mean that you talk about the exact

[00:04:30] same thing every time. Simply means that you have a direction of some course. Now I don't prepare

[00:04:35] I don't prepare the show it's just natural to me it's not natural to everybody part of the

[00:04:41] flaw in many people's podcasts is that they're not smooth talkers, they're not comfortable talkers

[00:04:48] I don't even think it's a shyness simply that people have never practiced the art of speaking

[00:04:53] and when I say practice there's so much ums and a's and all that in a lot of people

[00:04:59] people that have way more followers than I do that never perfected the art of communication.

[00:05:05] However they got their followers is however they got their followers but the best podcast we're

[00:05:11] talking to ones that have you know well over 300,000 subscribers etc. They are good speakers they

[00:05:17] know how to spell things out they know how to tell a story unravel and describe things in a way

[00:05:25] that you could picture it in your mind on YouTube I actually had a couple people that come from

[00:05:29] different countries who said you know English is not my first language and it's difficult for me

[00:05:35] to understand it but it's easy for me to understand you because the way I speak and I'm pretty sure

[00:05:40] people can tell the way I speak comes across almost like a book almost like an audio book right

[00:05:47] because how I was brought up I don't mean by parents I'm talking in terms of the school system

[00:05:54] reading was a big part of this but to the second part reading different types of material

[00:06:02] fiction novels and cyclopedias non-fiction mysteries a diverse set of reading and then

[00:06:09] my brain connects directly to the style of speak so as I'm reading I want to generate a picture

[00:06:16] of my mind so when I do the podcast I want to give you the same thing the word should appear in

[00:06:22] your mind as I say them if at any point I lose the person listening I don't think that's going

[00:06:29] to be a successful episode I had learned that early on gentleman's world was always always has been

[00:06:35] and always will be near and dear to my heart because it doesn't need to settle on anyone topic

[00:06:42] it never had it never needed to there are other podcasts for the different topical matter that

[00:06:48] is specific to those topics and even they deviate from topics so my my call to action to people out

[00:06:55] they're listening that may be interested in doing it direction when you hear about a director of a

[00:07:02] movie that's their job is to direct the movie as in keep it on track make sure this a message and

[00:07:08] make sure it gets across however that happens it just so happens that you when you're starting

[00:07:13] are the director of your podcast I'm still the director of my podcast it may be that you're always

[00:07:18] only the director of your show jeta pinkett smith red table talk when she started it she was the

[00:07:24] only person doing it and then she expanded it and got a crew in the whole nine but when it started

[00:07:28] it was pretty much just her and her family making the thing happen however she has name recognition

[00:07:35] she has connections she's able to get resources that you will not that's why I say the vast majority

[00:07:41] of podcasters are not going to be profitable doing it so if you're going in with a profit motivation

[00:07:47] you're probably not gonna be successful other than that anybody can do it there are people who do

[00:07:54] sermons as podcasts so their weekly podcast is a sermon that they deliver for those people who

[00:08:00] are not able to attend church to hear the sermon there are people again who do cooking shows there

[00:08:04] are people who do self-help there are people that do medical as in guidance general guidance about

[00:08:10] medical there's people that do education there's all sorts of topical things the other problem then

[00:08:15] as I clarify that is saturation the market is saturated it's a saturated space is podcasting

[00:08:23] there are countless podcasts it will be very easy for yours to get kind of lost in the waves as it is

[00:08:32] and I think a lot of people struggle with this one in particular they don't know how to get theirs

[00:08:37] getting any awareness on theirs getting awareness on it is kind of throwback in what's most successful

[00:08:45] in the olden days we might do something as simple as flyers might be that friends and family

[00:08:51] might be at different schools it's throwback in just spreading the word it turns out in the way

[00:08:57] that I've done mine and actually have to do this as I as I wrap this one up I have a radio show so

[00:09:03] I actually have a radio program that broadcast 24 seven and the podcast episodes are on syndication

[00:09:09] the radio shows get more reach because there are people that are specifically looking for

[00:09:15] in this case those specific genres of music especially the British invasion that I play

[00:09:20] so I syndicate the different podcast episodes for casual and for crypto syndication simply means

[00:09:27] that it's after the initial airing and it's on kind of a rotation after the fact so that

[00:09:32] syndicates the week after the initial broadcast that expands the audience without any significant

[00:09:39] extra cost it's just I recorded podcasts that's available on all podcasting platforms at this point

[00:09:44] so that's going to get the broad spectrum I'll talk about platforms in a moment and then the radio

[00:09:50] syndicates it so for those that don't directly subscribe to podcast or may not know that the podcast

[00:09:55] is there but we're looking for one it exposes that to that audience so then platforms people struggle

[00:10:02] with this one when you start a podcast most of the popular podcasting hosts they'll put your podcast

[00:10:10] on these other platforms for you the primary one is apple iTunes or Apple podcasts but you really

[00:10:18] need to be on a lot more than that because you can't know where people are apple iTunes is the

[00:10:26] primary in terms of what you need to support out of the gate like I said the vast majority will

[00:10:30] support that one but there's also Spotify podcast on Spotify there's Pandora there's iHeart which

[00:10:37] used to be iHeart radio there's a cast box there's pocket cast there's all sort there's there's

[00:10:45] tons and so you will probably need to do some of it on your own and some of it will be done for you

[00:10:52] by your host the more it doesn't necessarily guarantee that you're going to get you know hundreds

[00:10:57] of hundreds of thousands of thousands of thousands it certainly isn't going to happen fresh out of the

[00:11:01] gate because as I said it's a saturated space but the more you can get on the more accessible you are

[00:11:07] to listeners as you find them then as you advertise and wear a place that you do you can communicate

[00:11:14] that you're on those different platforms which goes to a web presence a website the website

[00:11:21] I think a lot of people struggle this one which is weird because it's way easier to build a

[00:11:25] website than it was back in my day because back in my day you had to basically build it from scratch

[00:11:31] we didn't really have a lot of builder tools and so I learned how to write websites on my own well now

[00:11:36] you have tools that can essentially spin it up for you in just a couple minutes okay so when you

[00:11:41] get the website up you have to think about brand now you have to think about color scheme you have

[00:11:46] to think about fonts and the way that they read to people you have to think about searchability of

[00:11:51] episodes you have to think about how if you know how can they contact you if they have questions

[00:11:56] guests if you choose to have them or not these are more now when you have the web presence things that

[00:12:01] you have to think about that you didn't have to think about before well as I break all that down

[00:12:07] understand your dollar figures gonna start going up because for the web host most of the hosting

[00:12:13] tools out there even the free ones they will give you a site presence they'll give you a basic

[00:12:19] front end that allows you to show your episodes allows people to contact you and so on but you're

[00:12:25] gonna find if you're your own worst critic you're gonna find that you're dissatisfied with what

[00:12:30] they present it's good enough but you're gonna want more and more where I want to level set people

[00:12:37] again try not to put yourself in the standard comparative standard of a Joe Rogan or something

[00:12:44] as a podcaster the temptation is to shoot for the top of the mountain you can't do that because

[00:12:49] you're not going to reach it because that's why it's the top somebody's already up there

[00:12:53] and you're not going to knock them off certainly not in the short term you have to find your niche

[00:12:58] and you have to be okay in that niche perfect that niche before you worry about going to the next

[00:13:04] level the next level may not even be any above where you're at it may be that you stay where you are

[00:13:09] because if that's popular enough people will come to you you don't have to go and fight to find them

[00:13:14] I'm not saying it's a guarantee I'm saying try not to fight for the top of the mountain because you'll

[00:13:19] lose that battle because it's saturated as well there's a lot of big money players who are influencing

[00:13:26] the game against you where it's going to be very difficult for you to overcome that and I would

[00:13:31] stress you should not focus on that because it'll just depress you there's a lot of people who quit

[00:13:38] podcasting because they realize they're not going to get to Joe Rogan's level but that's because

[00:13:42] they're trying too hard don't try to be Joe Rogan be yourself make your show your way

[00:13:48] gentleman's world is my show my way and I've had multiple people give feedback that I've

[00:13:55] taken parts or pieces of to refine it but I've not blindly taken what they said because it's my show

[00:14:02] I don't want somebody else governing what my show is because I believe there's an appetite for the show

[00:14:08] simply by virtue of me being the one and host right so then if that works and there's more exposure

[00:14:15] this goes to another piece me guessing on other shows which I haven't done yet I've I did a little

[00:14:21] bit but not to a widespread when you become good enough and comfortable enough you can be a guest

[00:14:27] on other people's show the whole point of you being a guest on other people's show is for you to

[00:14:32] sell yourself and for you to talk about topics understand and this is where a lot of people get

[00:14:38] frustrated the host of that show is going to ask you certain questions and it's going to feel dry

[00:14:44] if they're not really that good at it and you'll sense it they're not really good at podcasting

[00:14:49] so it's usually it's the same formula you know tell me about a time when you death

[00:14:54] the death the death tell me what you think about the therathra it's very rigid it's very structured

[00:14:59] and if you go back to our earliest episodes you'll notice I'm nowhere near that structured mine is

[00:15:04] very open-ended because I want the guests to feel empowered that I'm that I'm that interested in

[00:15:11] their knowledge and their skills and what they bring to the table beyond a script I'm genuinely

[00:15:17] intrigued by what they who they are and what they are that's hard as a host to be able to guide

[00:15:23] conversation that way but that's what I do that's what Joe Rogan does too Joe Rogan doesn't know the

[00:15:30] source subject matter to come across the same way I do but he's very organic in his presentation

[00:15:35] which I believe is part of his appeal so when I get the feedback I actually had a was going to be

[00:15:41] a guest and that one didn't pan out because for whatever reason he forgot that he was going to be

[00:15:45] a guest on the show and when we started recording it was clear he wasn't going to play ball

[00:15:51] he's the only one that's ever been a bad guest everybody else was stellar and they all gave me

[00:15:56] kudos for being the smoothest possible interview possible so I knew it wasn't me it was this this guy

[00:16:01] just didn't get it which brings you to my other point if you choose to get guests you got to have

[00:16:08] a tough skin or as an old director of mine used to say tap skin because you got to understand

[00:16:14] not every guest is going to succeed not every guest is going to participate not every guest is

[00:16:19] going to cooperate some guests are just off it happens and it could be something about you there's

[00:16:27] just a bad connection you would expect that if you screened them like there's a form and maybe you

[00:16:32] talked to him beforehand and everything should be okay but for whatever reason some guests just

[00:16:37] don't get it and when you get to the table it's off which is why podcasting is generally not a

[00:16:42] live thing it's a prerecorded something because you need to prep whether you prep the guest or

[00:16:47] you prep yourself or you prep both for the studio it's prepared in the majority of cases you did not

[00:16:53] have a live recording the live recordings are usually a predetermined host co-host scenario

[00:17:00] not necessarily random guests you could have a random guest but again rarely are those live for that

[00:17:05] reason it just happens a lot of people in podcasting get frustrated when they have a bad guest

[00:17:11] I'm telling you it happens it doesn't happen a lot but it happens and you have to understand

[00:17:17] it's not you especially if you only have the one and maybe a three guests that were great four guests

[00:17:22] that were great five guests that were great you got to setting your mind okay the problem isn't me

[00:17:26] the problems you and just move on you might make some adjustments in how you prep or adjustments

[00:17:32] in the pre-talk or whatever that is to try to mitigate it but reality check is you're always going to

[00:17:38] have a bad guest and that's not your fault you can't let it damage your show which means

[00:17:43] you don't air it unless you purposely do like a blooper is real which leads me to my next and

[00:17:48] probably last feedback here is when you interact with other podcasters they're going to come at you

[00:17:55] with what worked for them they're gonna say this worked this is what I think you should be doing

[00:18:00] or this is what you should be doing or something else it may or may not work for you

[00:18:06] and you have to learn how to discern the ISCERN the difference between what works for them

[00:18:14] versus what may or may not work for you I'll give you an example with that guest the bad guest again

[00:18:19] I still had the recording where it just went bad and I was going to actually put out a blooper's

[00:18:23] real because I wanted people to understand this is what can happen in the podcasting world

[00:18:28] I also want to make sure people understood there was nothing wrong with my line of questions he

[00:18:32] has a video on YouTube where he's talking about certain programs that he was doing my line of

[00:18:37] question was directly around those programs because I was genuinely interested and he came across

[00:18:41] like he didn't know what I was talking about okay so either the video is BS which is possible

[00:18:46] and I expose that and you're ashamed of it or there's a language barrier either way

[00:18:53] we had he contacted me I didn't contact him he contacted me and said this is what it is okay well

[00:18:59] you should understand this is what it is and you should know your own topic matter because you

[00:19:04] recorded the video one that long ago so why are you off and I didn't know why well when I talked

[00:19:08] to a couple people they were appalled at the notion of doing a bloopers real why are you embarrassing

[00:19:13] them it's not it's just it's a blooper it happens because I want people to understand that it

[00:19:18] happens it's just a legit thing and when you're when you're preparing to record with the guest you

[00:19:23] can't anticipate that you can have the best prep in the world but it still goes south so when you're

[00:19:29] screening which happens there's tons of tools for screening when you're screening the expectation is

[00:19:33] they're contacting you not the other way around if they're contacting you you would expect that

[00:19:38] they would want to be on the show and they would want to answer those questions if your guests does

[00:19:42] not want to answer the questions it cannot be you because they reach out to you so all of this put

[00:19:49] together then the dollars in the sense of it I think people get shell shocked about when we're talking

[00:19:56] dollars and cents you can just record on your phone and that's fine if you're fine with that audio

[00:20:01] quality I would argue if you listen to other podcasts you'll find it's insufficient if you listen

[00:20:06] to mine you'll find it's insufficient because I do not use a phone my hardware is very expensive the

[00:20:11] hardware that I have right now which I would never advocate unless you're really trying to you're

[00:20:16] really picky about your quality your picky about your quality understand that bill is going to be

[00:20:20] really high that said everything that I purchased to do it came from amazon.com so it's easy to find

[00:20:30] but it was very expensive you know from the microphone setup the mount from the microphone audio

[00:20:35] quality you know fixers and things as well as speaker you get to speakers because you have to

[00:20:41] be able to play things back headphones because you got to be able to play certain things back in

[00:20:44] the silo I don't wear headphones when I'm recording because I don't need to I can hear myself

[00:20:50] but if I'm playing it back and I want to make sure it sounds good for you guys then I might use

[00:20:54] the headphones because some people out there might use headphones as an example but there's all

[00:20:58] sorts of whist bangs and devices on the desk and that's not even counting the computer that I'm

[00:21:03] recording on because I choose to use a computer not a tablet not a phone I want to have all the power

[00:21:09] necessary to put up the best quality episode there's also things like

[00:21:13] time markers to understand if your episode if you say your episode is going to be 30 minutes

[00:21:19] you need to be able to measure that's 30 minutes which goes to time checks which the software

[00:21:23] can help you with but usually that's going to be on the computer side I just upgraded the monitor

[00:21:28] because it makes it much easier for the recording and mastering and everything that goes into it

[00:21:34] migrated my internet because the size of the file to upload to the host is significant enough

[00:21:39] and then I have other software that distributes it to other different platforms in summary I'm

[00:21:44] suggesting anybody can create a podcast and you do not need the significant level hardware

[00:21:49] that I have unless your expectation of quality is high if your expectation of quality is high

[00:21:56] it is what it is it's no different than if you were doing a presentation in front of 10,000 people

[00:22:01] you want to make sure that your microphone is tuned enough that they can all loudly hear you but also

[00:22:07] clearly hear you it doesn't matter if it's just loud but it's static or it's popping or something

[00:22:12] else you want the audio quality to be a level or good because you're in front of 10,000 people and I've

[00:22:17] been there I've been in front of rooms of large numbers of people on multiple occasions including

[00:22:22] the spelling bee when I was a kid I understand what it is when you can't clearly hear something

[00:22:27] and the negative effect it can have so to me that translates into your expectation for the podcast

[00:22:32] what you want it to do that then governs how much money you should expect to spend for rough numbers

[00:22:39] then again you can start up a podcast today for free on your phone so if you're already on a phone

[00:22:45] you still need to account for your plan because you need to build download the app and

[00:22:49] that that that that you need to account for your internet because you need to upload the whatever

[00:22:55] the track you need to account for the device which you may have you may be renting it right

[00:23:00] you're paying it over time or you're renting it or whatever it is those expenses need to be

[00:23:04] accounted for in whatever it is that you're doing you can't ignore it so I say free I'm just

[00:23:10] referring to the host not all the devices necessary to record and the plan necessary to upload

[00:23:17] download the app download updates you need to account for it if you use computer

[00:23:21] you need to account for the computer you need to account for the power bill think about it

[00:23:26] so when people tell you yes podcast you can podcast for free the host is free podcasting

[00:23:33] is gonna be a negative it's gonna put you in the red no matter what you do even if you just

[00:23:37] do the mobile now may not be a lot of money but you're gonna be in the red you have to be okay with this

[00:23:42] if you go full throttle so your let's say your bottom is zero which it isn't really but let's say

[00:23:48] it is if your bottom is zero I'm gonna say and this really depends on how fancy you want to get

[00:23:54] because I haven't even talked about studio space I haven't talked about noise suppression

[00:23:58] I haven't talked about noise treatments I haven't talked about a studio if you're doing video

[00:24:03] I haven't talked about camera I haven't talked about all these other things that go into some

[00:24:07] podcast depending on what you're doing I haven't talked about any of these things but if zero is

[00:24:13] your bottom and it really isn't but if zero is your bottom I'm gonna say for somebody who's entry

[00:24:18] level I'm gonna say you can go up to easily a thousand dollars again depending on your quality that

[00:24:25] you expect for what I've got going I'm higher than that because my quality expectations were higher

[00:24:31] than what a thousand dollars could get me now to be fair I swapped microphones because I was trying

[00:24:36] to find the perfect sound versus what most podcasters do the microphone I'm using is not a podcast

[00:24:42] microphone because I don't like the way it sounds to me it sounds too artificial and that's part of

[00:24:48] that quality expectation I'm talking about I like to have a natural sound and it just comes across

[00:24:54] to me better through the episodes when it's a natural sound in the early parts of my podcast

[00:24:59] especially gentlemen's world I was using an audio technique right now it's another version

[00:25:04] of an audio technique but it's a different style of audio technique that is designed for audio transmission

[00:25:09] of voice and to me it comes across clear it comes across much more parallel to the way I naturally

[00:25:17] sound that's what I wanted not to come across like a podcaster you know so that you'll hear people

[00:25:25] recommend microphones and there's nothing wrong with those microphones I would then caveat certain

[00:25:31] microphones need extra hardware to get the most out of them it's not just plug-and-play

[00:25:36] and some people will tell you yeah this $400 microphone is the best you can do but what they're

[00:25:42] not telling you is that there may be other hardware necessary to realize the best quality out of it

[00:25:47] even the one I'm using right now it requires another device that's about $200 in order to get

[00:25:52] the most out of it and it certainly is not a $400 microphone it's much more expensive than that

[00:25:56] and then it's got other hardware that's designed for you know normalization of audio

[00:26:02] getting rid of s sounds getting rid of pops when you're saying the letter p I have all sorts of things

[00:26:07] that a regular new person is not going to be doing up front but later as you play back your own

[00:26:14] episodes as I recommend you do you're gonna if you're critical of yourself you're gonna invest in

[00:26:20] better hardware and better hardware better hardware I'm just letting you know anybody that's telling

[00:26:26] you that podcasting's free is not telling you the full truth there's more to that in terms of

[00:26:31] profitability you're talking ads which are very difficult to find those sponsors very difficult

[00:26:39] you can't really charge your listeners unless you have a compelling you got to have a compelling

[00:26:43] number of subscribers for as you got to have a compelling you know if you're in 100,000s you

[00:26:47] could probably justify doing it I'm saying it's very difficult to be profitable in podcasting

[00:26:53] for the reasons I just described to get to a level of quality to entice people to even listen

[00:26:58] takes over a thousand you know $1,000 I'd say is your cap for an entry level but you're gonna

[00:27:03] exceed that if you're critical of yourself by the time you're done you're way in the red and then

[00:27:09] you gotta consider like memberships and that kind of thing and it's difficult to justify

[00:27:13] for people to pay for a podcast episode doesn't mean it doesn't happen it does but it's difficult

[00:27:18] to justify so if you have let's say friends that run businesses and they want to run ads on your show

[00:27:26] and pay you for it well that's something but you're probably not gonna make a lot of money doing it

[00:27:30] you can advertise your show on different platforms like Pinterest and others but you're probably

[00:27:35] not gonna get a lot of turnover unless you're doing a product right so if your podcast is a product

[00:27:39] of some kind that you're selling maybe I just want to make sure you have a reality check the vast

[00:27:45] majority of people do not profit off the podcast they may try but the vast majority do not profit

[00:27:51] off the podcast so if you wanted to go in it for that reason just the reality it's unlikely

[00:27:57] not impossible but unlikely that you will hopefully that's been helpful in information to folks I

[00:28:02] don't want to discourage anybody from doing it I want to these are things I had to learn myself

[00:28:07] in getting in I make money from shows but it's again it's profit there's difference between making

[00:28:13] money and being profitable they're not the same thing anybody can make money doing broadcasting

[00:28:18] but will you be profitable that's a different conversation because you're constantly or should be

[00:28:22] investing in the show that's why a lot of podcasters quit that's why many podcasts they just go dormant

[00:28:30] because it's too much for them they can't they can't justify the expense putting money in putting

[00:28:36] money in putting money in this is why I work my endeavor and it is my money so I'm profitable from

[00:28:43] your endeavor but this is an investment it's an expense for me and I'm okay with it because it's

[00:28:49] something I enjoy doing especially with gentlemen's world to me when you're starting out when

[00:28:55] your early game that's mentally where you have to be you have to say you enjoy doing it and not have

[00:29:01] an excessive expectation of profitability from it because it's highly unlikely that you'll be

[00:29:07] aggressively profitable unless you have friends and high places that are willing to pay you for

[00:29:12] ad space or something but other than that it's going to be a red hole and you're going to have to

[00:29:16] just accept the red hole for what it is because it's a passion you know like many hobbies the

[00:29:23] expense of hobbies goes up and you may not make any money off of it's just a hobby but if it's something

[00:29:29] you enjoy doing you're going to justify it by the fact that you enjoy doing it to me that's how

[00:29:34] people can keep going in podcasting that's why certain podcasts like mine can stay the course

[00:29:41] because it's a passion for them it's not a job it's something they enjoy doing and they want to get

[00:29:46] a message out in a format that people can consume and then with transcripts it helps our accessibility

[00:29:51] so hopefully again that's been beneficial I do not want to discourage it's fun but it's not really

[00:29:56] for everybody either I'll all admit that freely

[00:30:16] who